Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram and X: @alexlauer.

All Articles From Alex Lauer
Alex Hirschi, better known online as automotive influencer Supercar Blondie, standing next to the Hyperion XP-1 prototype that will be sold on her new SBX Cars auction site

Can This Influencer Interest You in a $3 Million Car?

Alex Hirschi, known online as Supercar Blondie, launched a digital auction platform that deals exclusively in luxury vehicles. Can SBX Cars compete with the old guard?

An illustration of a group of men. We look at the state of male friendships and what some are calling the "male friendship recession."

The Male Friendship Equation: Meeting a Loneliness Crisis Head-On

Americans are increasingly isolated, especially men. This month, instead of despairing, we’re exploring the state of male friendship, warts and all.

The new 2024 Dodge Charger Daytona Scat Pack, the American brand's new electric muscle car

Dodge Flips a Flaccid Middle Finger to “the System” With Electric Muscle Car

To promote the Charger Daytona EV, they decided to...make fun of kale?

The Afeela EV, an electric car created by Sony Honda Mobility. Can this vehicle do what Apple couldn't?

Can Sony Do What Apple Couldn’t With an EV?

The Apple Car is dead, but you could (maybe) be driving an Afeela by 2026

A 12-ounce bag of Peace Coffee Birchwood Breakfast Blend, my favorite coffee beans. Here's why you should try Peace Coffee.

Stuff We Swear By: My Love Language Is a Mug of Peace Coffee

The coffee beans I recommend most just happen to be organic, fair trade and sustainable. But it's the taste that'll win you over.

The Model T2.3 travel trailer from Type 2 Campers, an offshoot of Dub Box USA that makes steel campers based on old Volkswagen buses

First There Was the “People’s Car.” Will This Be the People’s Camper?

Type 2 Campers hopes to win over Americans with a trailer that channels old-school Volkswagen buses

A man running on the Horizon Fitness 7.0 AT Studio Series Treadmill in a house. We tested and reviewed the popular treadmill.

Review: A Treadmill Without a Subscription? Horizon Can Do That.

Testing the 7.0 AT, an affordable running machine that pairs with your favorite classes

The new Loser watch from Timex and Romaric André (aka Seconde/Seconde/)

Can You Take a Joke? Then This Timex Is for You.

After courting watch nerds, Romaric André returns with the Loser watch

Macho brands like the NFL, Ford and Stanley are now courting young women through celebrities like Taylor Swift and Sydney Sweeney and social media influencers on TikTok

Macho Brands Eye a New Audience: Young Women

After decades of catering to men, the NFL, Ford and Stanley are going after a different demographic

flannel-lined jeans

We Tested 11 of the Most Popular Flannel-Lined Jeans

From Carhartt to Wrangler, who comes out on top?

A collage of Americans who have recently purchased electric vehicles. We interviewed them to see if people in the U.S. are really falling out of love with EVs.

Are Americans Really Disappointed in EVs? We Asked 7 Owners.

From a 27-year-old in Minnesota to a 68-year-old in Florida, we spoke with a range of buyers who decided to go electric

A Butter Pat skillet and Yeti Cooler. Yeti bought the cast iron company in January 2024.

The $300 Cooler Brand Buys the $300 Cast-Iron Skillet Company

By acquiring Butter Pat, Yeti continues to see promise in the “buy it once” category

Actors Victoria Clark and Steven Boyer in the Broadway musical "Kimberly Akimbo," which is set to close on April 28, 2024.

Why the Best Original Broadway Musical in Years Is Closing

“Kimberly Akimbo” has no stars, no pop songs and no lucrative source material. You’ll regret missing it.

A man wearing the Lululemon New Parent Backpack, a stylish diaper bag that we tested and reviewed

Lululemon’s New Parent Backpack Review: The Diaper Bag, Rebranded

Gym bag looks, with the functionality (read: pockets) you’ll definitely need

Three of the best Citizen watches, including the Promaster Automatic “Fujitsubo” Diver, NJ015 “Tsuyosa” Automatic and Attesa

The Best of Citizen: 5 Watches to Own, From Divers to the Colorful "Tsuyosa"

Featuring the best of their proprietary tech, including Eco-Drive movements and Super Titanium

Elon Musk at the opening of Tesla’s Gigafactory outside Berlin in March 2022.

The Recall Tesla Doesn’t Want to Make

A Reuters investigation found premature failures of suspension or steering parts in tens of thousands of the automaker's vehicles